With 2011 just around the corner and the Next Air Jordan due to release in February, The Air Jordan 2010 is still reigning supreme. If the captivating plays of Dwayne Wade haven't convinced you then I'm here to tell you the Air Jordan 2010 is the truth.
Before you even open the box you can all ready notice the attention that has been placed on the small details. The Design of the shoe box directly translates to the design language of the shoe. For example the box features a black casing that acts like a cover much like the hovering toe vamp it also features a perforation pattern and a large circle cut out over a Jumpman logo like the the clear TPU window on the shoe itself. Again details, beautifully executed details.
Ever since I can remember the Air Jordan has represented the pinnacle of elegant performance footwear, pushing the ideas of what a basketball could and should be. With the latest technologies, revolutionary designs and premium materials the Air Jordan not only sets the bar, it breaks and recreates the mold.
There are two features that are prominent throughout the shoe, The Large floating toe vamp and the visible use of TPU. Not to worry everything on the AJ2010 serves a purpose. laced with numerous perforations across the upper, the shoe is quite breathable. The One design aspect that sticks out the most are the huge circles of Transparent TPU that allow you to look right through the shoe. While this is more of a *cough* gimmick *cough* the folks at Jordan Brand have given this Clear TPU window a purpose by allowing it to provide added breathability and support along the lateral and medial sides of the foot. So while some may not like it and it sure does stand out, the TPU window works ( just be thankful you didn't get another lace cover ala AJ16,17,18,19,20 jeez!)
Comfort and Fit
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| The TPU Triangles provided great support for slashing and cutting to the basket |
| The upper is covered with a perforated pattern that provides great breathability. Also Check out the clear TPU window that allows you to see right through the shoe. |
| The Floating toe cap is a nice touch and a functional visually striking element |
Upon the first wearing is it obvious that the AJ2010 is uber comfortable. It is unbelievable how form fitting and cozy my feet felt. It's something that you just have to experience to appreciate, but trust me when I tell you these shoes provide excellent lock down, anatomical fit, comfort and support. First, the floating Toe cap is separate from the rest of the shoe. It is the first of it's kind and works well to provide breathability natural foot flex. The toe cap is also supported by two TPU triangles that extend up from the midsole on the lateral and medial sides. I found that they helped to reinforce key blowout areas and keep the foot secure and in place during hard cuts and slashing drives to the basket. In fact i found myself slashing and attacking the basket more than usual due to the shoes confidence inspiring fit and design. Like D-Wade down in Miami, the AJ2010 is made for attacking the rim with reckless abandonment for human life. The two TPU triangles at the heel act as two external heel counters that support the foot and provide vice grip fit. Seriously my foot wasn't going anywhere in these babies. The intelligent use of foam in the collar combined with superior fit allowed for absolutely zero heel slip or side to side movement.
Cushioning:
| Notice the beautifully crafted midsole that does a great job of providing cushioning, stability and support |
| The midsole is rounded and well formed on the medial side |
The Air Jordan 2010 provides cushioning by way of a highly sculpted Phylon midsole equipped with full length *bottom loaded Zoom-Air and an additional unit in the heel. Bottom loaded zoom-air was a new experience and didn't feel as springy in the forefoot as top loaded implementations, but still did a great job of soaking up impact forces and keeping me nimble and quick. A side note is that with every air Jordan the midsole is, to me at least, a piece of art. The Phylon midsole is beautifully sculpted and formed with a sense of premium craftsmanship. the graffiti pattern on the bottom layer is also a nice touch.
| Notice how low the lateral side of the shoe dips at the ankle |
Notice how high the medial side rises compared to the lateral side |
| This heel shot gives a great view of the ankle collar which did a great job of providing protection and freedom |
While the Air Jordan 5 introduced us to the asymmetrical ankle collar, and the AJ 14 resurrected it The 2010 model does it the best hands down. The Lateral side dips almost as low as a standard low top, it rests right at the base of the ankle bone just barely covering it half-way. The medial side rises above the bone to provided a unique combination of freedom, mobility and reassuring support that puts a smile on my face every time. Needless to say the Ankle support on the 2010 is superb.
Traction is spot on and does a great job of keeping you in control of your movements. We're talking about stop on a dime traction people. the Herringbone pods allow you to stop and make quick changes in direction without losing a step like my main man D-Wade.
Closing Thoughts:
The Air Jordan 2010 Is everything that the Air Jordan is supposed to be and more. The design, fit, cushioning and support wrapped up in an elegant and delightfully luxurious package. at retail, like all Jays, the 2010 just hit the wallet hard, luckily you can find them at eastbay and Nike outlets for much less. So, if you are a slasher that loves getting to the rim or just a weekend warrior with an appreciation for the Greatest player ever, you'll love the Air Jordan 2010. In one word the Air Jordan 2010 is Supreme, Supreme indeed.
Specs: Colorway reviewed was Black, Charcoal, Varsity red.
The AJ2010 features:
An Independent floating toe cap,
TPU supports and window,
Phylon midsole
Full length bottom loaded Zoom-Air with an additional unit in the heel,
Asymmetrical Ankle collar
An Independent floating toe cap,
TPU supports and window,
Phylon midsole
Full length bottom loaded Zoom-Air with an additional unit in the heel,
Asymmetrical Ankle collar
Price: $170 retail, $110-$100 @ eastbay and your local Nike outlet.